It’s been said “there is no such thing as bad publicity” how then would you feel if your brand was directly associated with, today at least, one of the most publicised people on the planet.
The person found guilty of planting a bomb which took the lives of 270 people over Lockerbie in Scotland, was photographed boarding an aeroplane earlier today wearing a Nike baseball cap.
The photograph, most likely broadcast worldwide, is an example of both good and bad publicity and prompts the question, as brand owners, we have autonomy to create the brand and how/where we distribute it; what happens next is beyond our control and influence.
One last thought, was the clothing part of a stage managed event, designed to cause maximum impact in the home market of Nike? Either way, it was noticed.
