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If you sell a product or a service that is truely bespoke, a one off, crafted for each individual customer and to satisfy a specific need; it’s likely the specification is crucial. Not only does the initial brief inform your activity it also leads to accuracy of the fee quotation and so how profitable the endeavour becomes. Working read more of Reward for your time The so called Apple iSlate rumor mill has been busy for over 18 months; calculating how much the press speculation and resulting publicity is worth to Apple is a considerable challenge and one that is probably meaningless anyway. Safe to say it’s worth a lot. Later today, Apple holds a press conference in San Fransisco where, we read more of Apple – Corporate Secrets Cadbury employees are waking up this morning wondering what will happen to their jobs after their board of directors approved Kraft’s takeover proposal. It’s certain there will be job losses, how many and exactly where, is yet to be announced. Kraft will already be working on the who and where but as yet, all that remains a read more of Cadbury employees fear the ‘Kraft-knife’ Here in the UK we’ve been experiencing some unseasonably cold weather for a couple of weeks. A century ago, ships set sail from this Wharf, delivering their cargo to all points of the globe. As you can see the dock has frozen-over. This image is a metaphor for business conversations we’ve experienced over the last week. Things seem read more of Frozen It’s appropriate on the first day of the New Year to look forward. The Business Artisan theme for 2010 is summed up in one word: Utilisation. Utilisation of: OK, deep breath, read more of New Year: looking ahead. There are compelling similarities between high achievers whether their success is based in the business world or in the sporting arena. The experiences and opportunities afforded to top talent is often a double-edged- sword. The pressures and expectations can lead to crippling self doubt; the path to the top is not easy, ever. If you think it is, read more of Mind Games Both Marks & Spencer (M&S) and ITV have announced senior appointments this week. The reputations of both individuals precedes them; Marc Bolland from Morrisons to M&S and Archie Norman who is credited with transforming ASDA, takes over at ITV. Both gentlemen have been at the helm of significant business transformations in highly competitive sectors and during difficult read more of Top Talent: Pricey or Valuable? We’re shopping for a suit and have heard about a bargain! Picture the scene, it’s five thirty two, the store appears to be closing, 6 other shoppers are inside, serving them, are three members of staff. As we enter, we’re welcomed as though we are plague carrying lepers; “we’re here to buy a suit” I tell the salesman. read more of Five thirty two Leaving any job involves change. Employers sometimes conduct exit interviews in an attempt to discover why staff are leaving; the idea being, can the cause of departure be acted upon to prevent the loss of further talent? My recent attempts to contact the boss of a successful telecommunications business was less than impressive. My enquiry: “Hello, I’d like read more of Parting is such sweet sorrow It’s been said “there is no such thing as bad publicity” how then would you feel if your brand was directly associated with, today at least, one of the most publicised people on the planet. The person found guilty of planting a bomb which took the lives of 270 people over Lockerbie in Scotland, was photographed boarding read more of Unwanted publicity |
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