Picture the scene, it’s five thirty two, the store appears to be closing, 6 other shoppers are inside, serving them, are three members of staff.

As we enter, we’re welcomed as though we are plague carrying lepers; “we’re here to buy a suit” I tell the salesman. He shouts to the manager, a grim shake of his head accompanied by down-tuned lips follows. “Sorry” the salesperson says, “we’re here to buy a suit”, I repeat, “we’re closing” his response.

If any of us needs reminding, we’re facing the toughest business conditions in a generation. If you own or have shares in the store, it’s a nationwide chain, I’m sorry but on the basis of our treatment your investment looks uncertain.

Customers have options, we duly exercised ours and went elsewhere.

The word failure delivers a sucker punch to hope, optimism and self-belief.

As an alternative, I propose the word ‘lesson.’

Lesson conveys: an experience, one which we can evaluate, reflect and make our own minds up about. A natural outcome to any lesson is: we feel either positive or negative about the experience.

If you are starting a business, lessons will come thick and fast; learn from these lessons and fingers crossed, you might avoid repeating them in the future. If you succeed in doing this, tell me how!

Computers can be re-started by pressing the keys: control-alt-delete at the same time; if only we humans could do the same.

The need: keep the office cool and productive.
Solution: integrated blinds to stop the light and heat from heating the room.
Action: search on-line for suitable provider. One business features in both paid-for and organic rankings, investigate.
Site looks clear and quickly helps me identify the item I need and quotes a price.
Offers free phone number to talk with someone and confirm I have made the right choice.
Friendly, patient, helpful and knowledgeable person speaks and confirms what, how and when. We do the deal.

Confirmation email completes stage one of the buying process. Items arrive on the stated day, as informed by helpful person, straightforward to fit and hey-presto the office is restored to cool and calm hive of activity!

Thank you http://www.blinds-2go.co.uk/for two reasons.
1)    delivering all your stated and implied promises; and
2)    Providing inspiration for this post.