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The so called Apple iSlate rumor mill has been busy for over 18 months; calculating how much the press speculation and resulting publicity is worth to Apple is a considerable challenge and one that is probably meaningless anyway. Safe to say it’s worth a lot. Later today, Apple holds a press conference in San Fransisco where, we read more of Apple – Corporate Secrets Question: What is your reputation and what does it says about you? Brands spend considerable time and money developing a reputation; individuals do the same, the reality of course is how we feel about the brand or person and how that influences our decisions about them. My 8 o’clock meeting yesterday morning was with a person I have read more of Personal Reputation It’s been said “there is no such thing as bad publicity” how then would you feel if your brand was directly associated with, today at least, one of the most publicised people on the planet. The person found guilty of planting a bomb which took the lives of 270 people over Lockerbie in Scotland, was photographed boarding read more of Unwanted publicity |
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