Behaviour designed to enable the business to survive can have self-fulfilling outcomes however, meaning the organisation mearly makes it through and exists only.

OK, continuing to trade is a given, but what if this is at the expense of missed opportunities?

British Army military training offers an alternative strategy, it’s called ‘fight -through’ in essence it’s this:

when the enemy engages you they expect you to be shocked and probably get bogged down or retreat, you do exactly the opposite and take the fight to the enemy, it’s the last thing they expect and can, when executed well (requires talent, good training and confidence) lead to victory.

Applied to business right now it means, increasing the talent within your organisation, focussing on the key business issues, investing in the areas likely to make a real difference to your business.

Strengthen and develop your team, they are the ones who will influence/persuade and keep your customers with you.

Belief and attitude are powerful drivers, if your people feel you are supporting them and investing in them, they will reciprocate in spades. No employee wants to live a life ‘on-hold,’ sitting-tight until things get better.

Go-getters want action and have the energy to deliver, use this to your advantage; take the fight to the market, fight-through.