The Business Artisan : startup

Business start-up survival skills

A person can survive for three weeks without food and three days without water, so says John ‘Lofty’ Wiseman in his book The SAS Survival handbook.

Start-up entrepreneurs might ask themselves: ‘how long can my business survive?’

We know cash-flow is key for business survival, how much money do I need? and where it should be spent? are

Lessons not failures

Failure, I dislike the word intensely.

The word failure delivers a sucker punch to hope, optimism and self-belief.

As an alternative, I propose the word ‘lesson.’

Lesson conveys: an experience, one which we can evaluate, reflect and make our own minds up about. A natural outcome to any lesson is: we feel either positive or negative about the experience.

Tortoise or Hare

The tortoise and the hare; we know how it ends, it’s a story designed to convey the message that steady beats fast. How then does this fable apply to the start-up entrepreneur?

While the tortoise researches, plans, anticipates the what ifs and proceeds steadily the hare can’t wait to make progress and speed off seemingly unconcerned about

Business start-up survival skills

Lessons not failures

Tortoise or Hare

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